A BBB Serving Western Michigan Educational Foundation Initiative.
Trust Lab exists to quantify and actively improve trust for businesses and consumers in West Michigan.
Promoting Trust in the Marketplace
An initiative developed exclusively by the BBB Serving Western Michigan, the goal of Trust Lab is to make Western Michigan the most trustworthy place in the US to do business.
Trust Lab supports the advancement and improvement of trust for organizations, industries, locales and regions.
Created to address the lack of methodology available for gauging, reporting and responding to discrepancies of trust between marketplace stakeholders at a local level, Trust Lab acts as a centralized hub for those resources.
Efforts will focus on both internal (for supporting companies) and external (public-facing) resources that provide actionable ways to assess, quantify and improve upon levels of trust in the marketplace.